Why Shops Should Treat Their E-Commerce Operations Like a Start-Up

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Photo by Tumisu on Pixabay

Encountering a decline in profits and low conversion rates in the e-commerce sector? Unsure of what steps to take to stay afloat? There's a way to achieve success online—view your e-commerce venture as a startup.

The advantage of a startup lies in the ability to experiment and take risks. Testing new ideas, products, and services allows startups to discover what works. How can this method benefit your business further? 🚀 Swift adaptation to changes. Stay prepared for market fluctuations, shifts in consumer behaviour, or technological advancements. For instance, we assisted a large book retailer to increase conversion by 1% through a simple product listing page layout change and the implementation of infinite scrolling. 💰 Cost optimisation. Save on advertising, marketing, and other expenses by making data-driven decisions. Using artificial intelligence, we boosted efficiency by 20% for a construction company, optimising logistics. 😊 Enhance customer experience. Analyse and improve it to be more convenient and understandable for customers. Implementing a new loyalty system for a retail beauty store increased cross-sell purchases by 22%. 😎 Develop innovative products and services. Discover growth opportunities not clear to traditional retailers. By introducing an automation system, we enhanced productivity by 50% for a clothing manufacturer. How to leverage this advantage if you're NOT a startup? Here are a few ideas from our experience: Start small. Begin with a modest project, testing multiple hypotheses to understand what works and what doesn't. Utilise data. Collect and analyse customer data to understand effective strategies. Constantly gather and analyse data from various campaigns. Be ready for change. E-commerce is a rapidly evolving industry, so be adaptable. Treat changes as you would in a startup. Do not fear experimentation and risk-taking. It's the only way to discover what works for your business. Share the challenges your business faces in the comments, and we'll help you address them effectively!

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