Showing posts from August, 2024

Why Shops Should Treat Their E-Commerce Operations Like a Start-Up

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Photo by Tumisu on Pixabay Encountering a decline in profits and low conversion rates in the e-commerce sector? Unsure of what steps to take to stay afloat? There's a way to achieve success online—view your e-commerce venture as a startup. The advantage of a startup lies in the ability to experiment and take risks. Testing new ideas, products, and services allows startups to discover what works. How can this method benefit your business further? 🚀 Swift adaptation to changes. Stay prepared for market fluctuations, shifts in consumer behaviour, or technological advancements. For instance, we assisted a large book retailer to increas e conversion by 1 % through a simple product listing page layout change and the implementation of infinite scrolling . 💰 Cost optimisation. Save on advertising, marketing, and other expenses by making data-driven decisions. Using artificial intelligence, we boosted efficiency by 20 % for a construction company, optimising logistics. 😊 Enhanc...